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Marketing study

Gonga, J. and Kyangwa, M. and Nyamwenge, C. and Nyapendi, A. and Odongkara, K.O. and Abila, R. and Lwenya, C. and Omwega, R. and Omwenga, F. and Osewe, S. and Yongo, E. and Medard, M. and Mlahagwa, E. and Rodriguez, G.A. and Geheb, K. (1999) Marketing study. Jinja, Uganda, Lake Victoria Fisheries Research Project, (LVFRP Technical Document, 2)

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        Abstract

        The findings are presented of a marketing survey conducted in the lake Victoria region. The research concentrated on consumers, trader /processors serving local markets, industrial processors serving mainly international markets, and fishers. The market for fish from Lake Victoria is traced from the consumer to the producer, including as many components of the chain as possible. The components are dealt with in individual sections which comprise a profile of a typical consumer/trader-processor/industrial processor /fisher, a list of survey sites, a map showing locations, a note on potential biases within the individual survey, a list of hypotheses or study topics for all surveys except for that of industrial processors, detailed analyses and also the pertinent questionnaire.

        Item Type: Monograph or Serial issue
        Title: Marketing study
        Personal Creator/Author:
        CreatorsEmail
        Gonga, J.
        Kyangwa, M.
        Nyamwenge, C.
        Nyapendi, A.
        Odongkara, K.O.
        Abila, R.
        Lwenya, C.
        Omwega, R.
        Omwenga, F.
        Osewe, S.
        Yongo, E.
        Medard, M.
        Mlahagwa, E.
        Rodriguez, G.A.
        Geheb, K.
        Corporate Creator/Author: Socio-economic Data Working Group, SEDAWOG
        Series Name: LVFRP Technical Document
        Number: 2
        Page Range: pp. 1-130
        Date: 1999
        Publisher: Lake Victoria Fisheries Research Project
        Place of Publication: Jinja, Uganda
        Projects: Lake Victoria Fisheries Research Project Phase II
        Issuing Agency: Lake Victoria Fisheries Organization
        Additional Information: LVFRP/TECH/99/02
        Uncontrolled Keywords: Africa; Lake Victoria; marketing chain; fish consumption; fish processing
        Subjects: Fisheries
        Management
        Item ID: 5077
        Depositing User: Mr Luigi Baldassari
        Date Deposited: 05 May 2011 09:22
        Last Modified: 29 Sep 2011 17:30
        URI: http://aquaticcommons.org/id/eprint/5077

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