Marketing study

Gonga, J. and Kyangwa, M. and Nyamwenge, C. and Nyapendi, A. and Odongkara, K.O. and Abila, R. and Lwenya, C. and Omwega, R. and Omwenga, F. and Osewe, S. and Yongo, E. and Medard, M. and Mlahagwa, E. and Rodriguez, G.A. and Geheb, K. (1999) Marketing study. Jinja, Uganda, Lake Victoria Fisheries Research Project, (LVFRP Technical Document, 2)

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Abstract

The findings are presented of a marketing survey conducted in the lake Victoria region. The research concentrated on consumers, trader /processors serving local markets, industrial processors serving mainly international markets, and fishers. The market for fish from Lake Victoria is traced from the consumer to the producer, including as many components of the chain as possible. The components are dealt with in individual sections which comprise a profile of a typical consumer/trader-processor/industrial processor /fisher, a list of survey sites, a map showing locations, a note on potential biases within the individual survey, a list of hypotheses or study topics for all surveys except for that of industrial processors, detailed analyses and also the pertinent questionnaire.

Item Type: Monograph or Serial Issue
Title: Marketing study
Personal Creator/Author:
CreatorsEmail
Gonga, J.
Kyangwa, M.
Nyamwenge, C.
Nyapendi, A.
Odongkara, K.O.
Abila, R.
Lwenya, C.
Omwega, R.
Omwenga, F.
Osewe, S.
Yongo, E.
Medard, M.
Mlahagwa, E.
Rodriguez, G.A.
Geheb, K.
Corporate Creator/Author: Socio-economic Data Working Group, SEDAWOG
Series Name: LVFRP Technical Document
Number: 2
Page Range: pp. 1-130
Date: 1999
Publisher: Lake Victoria Fisheries Research Project
Place of Publication: Jinja, Uganda
Projects: Lake Victoria Fisheries Research Project Phase II
Issuing Agency: Lake Victoria Fisheries Organization
Additional Information: LVFRP/TECH/99/02
Uncontrolled Keywords: Africa; Lake Victoria; marketing chain; fish consumption; fish processing
Subjects: Fisheries
Management
Item ID: 5077
Depositing User: Ms Maria Kalentsits
Date Deposited: 05 May 2011 07:22
Last Modified: 29 Sep 2011 15:30
Related URLs:
URI: http://aquaticcommons.org/id/eprint/5077

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