Understanding the Market for Charter and Headboat Fishing Services

Ditton, Robert B. and Gill, Duane A. and MacGregor, Carol L. (1991) Understanding the Market for Charter and Headboat Fishing Services. Marine Fisheries Review, 53(1), pp. 19-26.

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Published and unpublished research findings regarding charter and headboat fishing customers from 11 studies were reviewed to provide a marketing data base for operators and to guide further research efforts. Generally, charter/headboat fishing is a male-oriented activity. Customers were between 30 and 55 years of age. Although both groups of anglers considered themselves to be experienced, charterboat anglers had fished for more years. Charter anglers fished more often with their families and headboat anglers more often with their friends. Charterboat anglers reported higher incomes than headboat anglers. Relaxation, having fun, and escaping from daily pressures were generally more important to both groups of anglers than motives relative to catching fish. Most anglers indicated that the skills and performance of the captain and crew contributed heavily to the overall evaluation of their fishing experience. Anglers were more heavily influenced to choose a particular captain or boat by informal advertising methods (i.e., word-of-mouth recommendations, reputation, and visits to the marina) than formal methods (i.e., advertisements, brochures, radio, and television). Charter anglers relied more on word-of-mouth recommendations and headboat customers were more influenced by previous experiences. Implications for further research are discussed.

Item Type: Article
Title: Understanding the Market for Charter and Headboat Fishing Services
Personal Creator/Author:
Ditton, Robert B.
Gill, Duane A.
MacGregor, Carol L.
Refereed: Yes
Journal or Publication Title: Marine Fisheries Review
Volume: 53
Number: 1
Page Range: pp. 19-26
Date: 1991
ISSN: 0090-1830
Issuing Agency: United States National Marine Fisheries Service
Subjects: Fisheries
Item ID: 9926
Depositing User: Patti M. Marraro
Date Deposited: 22 Aug 2012 13:52
Last Modified: 02 Jan 2014 19:08
URI: http://aquaticcommons.org/id/eprint/9926

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